Green Marketing as an Approach to Improving Marketing Performance in the Industrial Enterprise: A Case Study of the Electricity and Renewable Energy Company in the Province of Ghardaia for the Period 2014–2017

Authors

  • لويزة بهاز
  • هاجر الاخضري
  • سليمان دحو

DOI:

https://doi.org/10.54246/1548-013-002-040

Abstract

This Study Aims To Identify The Adoption Of Green Marketing In Industrial Establishments In Algeria Anditsimpactonmarketingperformance.We Presentedaconceptualframeworkforgreenmarketingandmarketingperformance, To Clarifytherelationshipbetweenthetwovariables.We Providedastudyforacompanyspecializedintheproductionofrenewableenergies, Where Weconcludedafterstudyingthedata, That We Accepted Thehypothesesofthestudy, Which Initsentiretystatesthattheadoption Ofgreenmarketingbythealgerian Industrial Establishmentspositivelyaffect Inmarketingperformance.

 

Key Words-

Greenmarketing , Marketing Performance , Profitability  Sales Volume , Market Share.

References

Published

2020-12-01

Issue

Vol. 13 No. 2 (2020)

Section

Articles

How to Cite

Green Marketing as an Approach to Improving Marketing Performance in the Industrial Enterprise: A Case Study of the Electricity and Renewable Energy Company in the Province of Ghardaia for the Period 2014–2017. (2020). El-Wahat Journal for Research and Studies, 13(2), 851-869. https://doi.org/10.54246/1548-013-002-040