Voices Unfiltered: Gender Gaps in Digital Media Participation A Content Analysis Study
الكلمات المفتاحية:
digital media contributors, gender, gender gatekeeper theory.الملخص
This study fits current research on the revolutionary changes defining the communication
terrain, especially with the emergence of digital media contributors. It investigates the complex
interactions between Gender and the function of communicators in group digital media
platforms by applying a gender-oriented framework. The work aims to depict the forms of this
evolving phenomenon through a broad spectrum of theoretical, analytical, and methodological
perspectives. The research analyzed a dataset consisting of one thousand eighty-six entries
gathered from the five most frequently visited global platforms: (a) TMZ, (b) Huffington Post,
(c) Mashable, (d) Business Insider, and (e) Gizmodo. The results provide valuable insights into
gender representation in digital media, specifically examining the relationship between the
gender identification of writers and producers, the content they contribute, and the connection
between message format and the target audience. The findings offer essential insights into
gender communication within contemporary media contexts.
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USA: 1,234
UK: 987
India: 2,345
France: 456
