The Shift from Strategic to Managerial Paradigms: A Theoretical Foundation. Journal of Communication and Social Studies Research ( ISSN 2992-1821 ), [S. l.], v. 1, n. 2, p. 13–28, 2026. Disponível em: https://journals.univ-ghardaia.edu.dz/jcssr/article/view/1873. Acesso em: 6 apr. 2026.