The Shift from Strategic to Managerial Paradigms: A Theoretical Foundation. Revue des études et des recherches en communication et sociales, [S. l.], v. 1, n. 2, p. 13–28, 2026. Disponível em: https://journals.univ-ghardaia.edu.dz/jcssr/article/view/1873. Acesso em: 22 mai. 2026.